How do you track your long-term goals?
How do you track your
long-term goals?
→ THINGMAP
How do you track your long-term goals?
Nov 2021 - Jan 2022 / Capstone Project
Nov 2021 - Jan 2022 / Capstone Project
→ THINGMAP
How do you track your long-term goals?
Project at a glance
PROJECT AT A GLANCE
Project at a glance
ROLE
UX Designer & Researcher
ROLE
UX Designer & Researcher
ROLE
UX Designer & Researcher
ROLE
UX Designer & Researcher
YEAR
2021 - 2022
YEAR
2021 - 2022
BRIEF SUMMARY
For my capstone project at my UX Bootcamp, I wanted to understand and reimagine what goal tracking looked like for busy adults.
BRIEF SUMMARY
For my capstone project at my UX Bootcamp, I wanted to understand and reimagine what goal tracking looked like for busy adults.
YEAR
2021 - 2022
YEAR
2021 - 2022
BRIEF SUMMARY
For my capstone project at my UX Bootcamp, I wanted to understand and reimagine what goal tracking looked like for busy adults.
BRIEF SUMMARY
For my capstone project at my UX Bootcamp, I wanted to understand and reimagine what goal tracking looked like for busy adults.
Understanding the app productivity space
If you were to click through the app or Google Play store, you'd find no shortage of ways to track a goal: apps that encourage daily journaling or meditation, offer boxes to check off so you don't ruin your daily streak, or even tie your progress to the well-being of a fictional habit buddy.
Though these methods help keep users accountable, they're unrealistic for busy users. The emphasis on daily usage makes it difficult to get a quick overview of their goal progress.
Understanding the app productivity space
If you were to click through the app or Google Play store, you'd find no shortage of ways to track a goal: apps that encourage daily journaling or meditation, offer boxes to check off so you don't ruin your daily streak, or even tie your progress to the well-being of a fictional habit buddy.
Though these methods help keep users accountable, they're unrealistic for busy users. The emphasis on daily usage makes it difficult to get a quick overview of their goal progress.
Understanding the app productivity space
If you were to click through the app or Google Play store, you'd find no shortage of ways to track a goal: apps that encourage daily journaling or meditation, offer boxes to check off so you don't ruin your daily streak, or even tie your progress to the well-being of a fictional habit buddy.
Though these methods help keep users accountable, they're unrealistic for busy users. The emphasis on daily usage makes it difficult to get a quick overview of their goal progress.
Uncovering key insights
Uncovering key insights
I kicked off the project by talking to people of all ages and occupations, in an attempt to gauge typical goal tracking experiences and pain points. This approach made sense at first, as I wanted to design something for every kind of user, but I very quickly realized that I could be much more effective by focusing on a more specific user base. I then followed up my initial findings with a survey and competitor analysis.
Uncovering key insights
I kicked off the project by talking to people of all ages and occupations, in an attempt to gauge typical goal tracking experiences and pain points. This approach made sense at first, as I wanted to design something for every kind of user, but I very quickly realized that I could be much more effective by focusing on a more specific user base. I then followed up my initial findings with a survey and competitor analysis.
I kicked off the project by talking to people of all ages and occupations, in an attempt to gauge typical goal tracking experiences and pain points. This approach made sense at first, as I wanted to design something for every kind of user, but I very quickly realized that I could be much more effective by focusing on a more specific user base. I then followed up my initial findings with a survey and competitor analysis.
I kicked off the project by talking to people of all ages and occupations, in an attempt to gauge typical goal tracking experiences and pain points. This approach made sense at first, as I wanted to design something for every kind of user, but I very quickly realized that I could be much more effective by focusing on a more specific user base. I then followed up my initial findings with a survey and competitor analysis.
67%
of survey participants said they focus more on the milestones than the goal itself
60 seconds
average time spent by users on goal tracking apps
Be informational
…but to the point. Competitor apps often overwhelmed users.
"I didn't feel very organized when I used [competitor app]."
⎯ Tiffany, goal tracker
App design highlights
App design highlights
NAVIGATING THE
ONBOARDInG floW
NAVIGATING THE
ONBOARDInG floW
The next hurdle to tackle was designing how users would get started. I wanted to keep onboarding a bit flexible, allowing users to either jump right in or take their time getting to know the app with a proposed tutorial. I also decided to leave tasks as an optional step, based on my learnings about busy users and app usage habits.
NAVIGATING THE
ONBOARDInG floW
The next hurdle to tackle was designing how users would get started. I wanted to keep onboarding a bit flexible, allowing users to either jump right in or take their time getting to know the app with a proposed tutorial. I also decided to leave tasks as an optional step, based on my learnings about busy users and app usage habits.
The next hurdle to tackle was designing how users would get started. I wanted to keep onboarding a bit flexible, allowing users to either jump right in or take their time getting to know the app with a proposed tutorial. I also decided to leave tasks as an optional step, based on my learnings about busy users and app usage habits.
The next hurdle to tackle was designing how users would get started. I wanted to keep onboarding a bit flexible, allowing users to either jump right in or take their time getting to know the app with a proposed tutorial. I also decided to leave tasks as an optional step, based on my learnings about busy users and app usage habits.
designing the map interface
designing the map interface
I wanted to associate 'goal mapping' with the idea of a navigational map; an explicit guide to reaching your destination or long-term goal. This would allow interactive abilities and customization, another aspect I learned was important to users.
designing the map interface
I wanted to associate 'goal mapping' with the idea of a navigational map; an explicit guide to reaching your destination or long-term goal. This would allow interactive abilities and customization, another aspect I learned was important to users.
I wanted to associate 'goal mapping' with the idea of a navigational map; an explicit guide to reaching your destination or long-term goal. This would allow interactive abilities and customization, another aspect I learned was important to users.
I wanted to associate 'goal mapping' with the idea of a navigational map; an explicit guide to reaching your destination or long-term goal. This would allow interactive abilities and customization, another aspect I learned was important to users.
DESIGN validation
DESIGN validation
I ran a usability test to address any information architecture concerns. I specifically looked at the goal maps' ease of use and the navigability of the side bar and bottom nav.
I learned that 80% participants had difficulty understanding where to log progress or add a milestone, which later led me to setting up a mixed card sorting test.
DESIGN validation
I ran a usability test to address any information architecture concerns. I specifically looked at the goal maps' ease of use and the navigability of the side bar and bottom nav.
I learned that 80% participants had difficulty understanding where to log progress or add a milestone, which later led me to setting up a mixed card sorting test.
I ran a usability test to address any information architecture concerns. I specifically looked at the goal maps' ease of use and the navigability of the side bar and bottom nav.
I learned that 80% participants had difficulty understanding where to log progress or add a milestone, which later led me to setting up a mixed card sorting test.
I ran a usability test to address any information architecture concerns. I specifically looked at the goal maps' ease of use and the navigability of the side bar and bottom nav.
I learned that 80% participants had difficulty understanding where to log progress or add a milestone, which later led me to setting up a mixed card sorting test.
Final looks
Final looks
Final looks
STYLe GUIDE
STYLe GUIDE
STYLe GUIDE
Project takeaways
Project takeaways
This was a challenging process, as this was my first time leading the research and design of a product. I'd certainly do things differently next time (interview more users and do a card sorting test before designing the IA), but ultimately, this project served as a study in self-reflection. In the future, I'd like to conduct another usability test with the new designs to ensure the app is effective and usable.
This was a challenging process, as this was my first time leading the research and design of a product. I'd certainly do things differently next time (interview more users and do a card sorting test before designing the IA), but ultimately, this project served as a study in self-reflection. In the future, I'd like to conduct another usability test with the new designs to ensure the app is effective and usable.
This was a challenging process, as this was my first time leading the research and design of a product. I'd certainly do things differently next time (interview more users and do a card sorting test before designing the IA), but ultimately, this project served as a study in self-reflection. In the future, I'd like to conduct another usability test with the new designs to ensure the app is effective and usable.
